The two founders of loveholidays.com could be in line for a multimillion-pound payout after the travel website hired City advisers to examine a possible £100m sale or float.
City sources said Loveholidays recently appointed PwC to advise on an exit strategy following a period of rapid growth. Company insiders said the appointment was also related to possible “growth options” for the business.
Loveholidays was set up in 2012 by entrepreneurs Alex Francis, 41, who used to work for Energy Audits Telecoms, and Jonny Marsh, 40, a former Yahoo employee.
Companies House shows that Loveholidays’ holding company, Want2Bthere, generated operating profits of £2.5m and revenues of £23.3m in 2016.
Loveholidays declined to comment.