A Barnsley-based valve supplier to the building services industry is investing in its export business with specific focus on the Middle East.
Albion Valves Ltd is creating a dedicated export team and has forged new partnerships with representatives in the region to support growth.
While the business has had some representation in the Middle East for several years, the emergence of several new major infrastructure projects in the region has increased demand, such as the 2022 World Cup.
The business has recently agreed deals with agents in UAE, Qatar, Oman, Bahrain, Kuwait and Saudi Arabia.
Sales and marketing director at Albion, Les Littlewood, said: “We have identified a significant trade opportunity for export in the Middle East.
“The building services industry in the region is booming, similar to where the UK was about seven years ago so we need to build awareness in the region.
“British brands and British manufacturing are very highly regarded in the region and indeed worldwide – with the onset of Brexit it makes total commercial sense for us to maximize these opportunities.”
Albion will consider opening a Middle Eastern base for business; however in the short-term export will be supported by a growing UK based team.
The team will be managed by new export sales coordinator, Ryan Moore, who started with the business this month.
Moore added: “This is a really exciting time to join Albion, they are a very forward thinking business and are willing to seize this new opportunity opening up to UK suppliers in the global marketplace.
“Albion’s reputation for quality and reliability as well as their strong heritage of British engineering will stand them in good stead internationally, and is already attracting much interest in the Middle East.
“We also see huge opportunities for the company in Eastern Europe as it continues to develop and improve its infrastructure inline with its growing economy.”