For the first time in St. Albert since the liquor laws were relaxed in August, locals were able to pick up craft beer when they bought organic fruits and vegetables at the St. Albert Farmers’ Market.
The provincial government and the Alberta Gaming and Liquor Commission (AGLC) made it legal to sell beer at farmers’ markets starting on August 15.
For a new brewery in St. Albert, this market is a great platform to get their name out there.
“It is nice to get that awareness,” Beer Factory head brewer Jonathan Spilsted said. “A lot of people don’t realize we’re in St. Albert. It is a bit of a hidden gem. We definitely travel a lot by word of mouth so it is a great way to do that here.”
Beer Factory has been open for business for about a month – around the time this new law came into place.
“As soon as possible, we were also right in the process of getting our brewery also approved, so it was perfect timing to get that approval started,” Spilsted said.
Other breweries are also trying to get in on this new way to sell their product.
“A lot of them told me they’re planning on joining us next year,” St. Albert Farmers’ Market manager Agatha Grochowski said.
Being allowed to sell beer should also bring a new clientele, and more people, to the market.
“I think it will bring in a younger demographic because a lot of people love going to spaces that sell all types of local beer,” Grochowski said.
Ron Lefebvre bought two growlers, and has never been so excited to go home after a stop at the farmers’ market.
“I‘ve never heard of any of these guys before,” he said. “First time I try these guys, and I’m going to go home and enjoy a pint at home.”