Sunday’s season-opening National Football League game between the Buffalo Bills and the New York Jets is part of kickoff weekend and just the first week of giveaways and promotions for the team’s home games.
Fans who attend the 1 p.m. clash at New Era Field will receive a blue rally towel with the inscription, “It Starts with One: One Team, One Focus” in white print about the Bills logo.
Additionally, fans can collect a commemorative 25th anniversary Comeback Game ticket in their game day program. At halftime, the team is honoring the members of the comeback game, when Buffalo stormed back to defeat the Houston Oilers 41-38 in the Wild Card round of the playoffs on Jan. 3, 1993.
Hopefully for the sanity of the 72,000 Bills fans in attendance, they won’t need to use these rally towels Sunday to dispatch of the Jets, who are widely considered to be the worst team in the NFL this year.
Here is the rest of the giveaways and celebrations for each week:
Giveaway: ECMC pocket bandages
Celebrations: NFL Play 60, Fuel Up to Play 60, Hispanic Heritage Leadership Award
Halftime: Penn State Marching Band
Celebrations: Crucial Catch survivors of treatable types of cancers
Halftime: Ohio State Marching Band
Celebrations: First responders & hometown heroes
Halftime: Wall of Fame ceremony for Cookie Gilchrist
Giveaway: Dog tags
Celebrations: Salute to Service
Giveaway: Panini trading card pack
Celebrations: My Cause My Cleats
Giveaway: winter scarf
Celebrations: Family Day with discounted family packs, High School Coach of the Year
Celebrations: Heads Up Football program