Ingenico ePayments, the online and mobile commerce division of Ingenico Group, announced its partnership with Europe’s top feel good camping specialist: Canvas Holidays.
For more than 50 years, Canvas has been providing action-packed family camping trips across Europe with customers traveling from the UK, Ireland, Germany, Holland and Belgium. However, Canvas wanted to grow its customer base further in Europe and picked out Ingenico ePayments as the partner most capable of providing localised payment options, tailored to varying payment cultures.
Canvas recognised that customers who are not offered a familiar, secure checkout, in their own currency and language are likely to become frustrated and abandon the transaction. Canvas also wanted to offer customers more alternative channels and payment plans.
In the Netherlands, Canvas’ customers are now able to use the country’s most popular payment method, iDeal and bank transfers have declined sharply. This means that Canvas receives immediate payment, rather than having it deferred via the bank. In Germany and Belgium, Sofort and Mister Cash have also proved to be popular ways for Canvas’ customers to pay.
Over the past four years, Canvas has seen a significant shift toward mobile and tablet shopping and Ingenico has also enabled this channel to grow through full mobile optimisation. Customers can also pay via Ingenico ePayments’ flexible recurring payment option, spreading the cost over a number of monthly payments. Ingenico now provides Canvas’ customers with maximum choice for secure payments and they have been making full use of the new options.
Additionally, Canvas benefits from far quicker and more transparent reporting. The company can see exactly what they are paying for on a daily basis, covering every transaction and the cost associated with that transaction.