For many a fortnight in the south of France used to be the staple family summer holiday.
But the traditional two-week break is in decline as holidaymakers opt for 10-day trips and travel further afield, new figures show.
Younger travellers are making the most of their holiday allowance by taking lots of small trips throughout the year – meaning their long summer break has become shorter.
Short holidays are becoming more common as travellers take advantage of cheap flights and more flexible package trips.
While 14-day holidays abroad have fallen from 5.27m to 3.76m, the number of 10-day breaks increased from 629,241 in 1996 to 2.4m in 2016.
Young people do their best to break up the depressing winter months by booking short holidays in January and February – leaving less time for their summer break.
Fergal McGivney, technology and travel analyst at Mintel, said: “The trend now is for younger consumers in particular to try and fit in as many holidays as possible, so they have their main holiday in the summer which they supplement with multiple trips throughout the year”.
Travel companies say cheap flights mean customers are now less reluctant to go away for short periods.
“Ryanair played a big part in this, with their basic model – so instead of offering a BA-type service, they operated a high-volume, no-frills model.