HOT and steamy Mega Meaty pizzas are now available for delivery in a high-tech self-driving car.
Domino’s is teaming up with Ford Motor Co. to test how customers feel about receiving their slices of cheesy pizza in a car without a delivery driver.
The service will become available in the US for now, but a spokesperson for the British leg of the company assured The Sun Online that it’s just a matter of time until Brits are treated to the futuristic delivery method too.
Over the coming weeks, randomly-selected Domino’s customers in Ann Arbor, Michigan, will receive their order from a Ford Fusion Hybrid Autonomous Research Vehicle.
Hungry customers will track the delivery vehicle through GPS using the Domino’s Tracker app.
One of the biggest obstacles of autonomous delivery drivers is the food hand-over – but Domino’s have come up with a crafty plan.
Pizza fans will be given a unique code to retrieve their pizza from inside the car.
The pizza chain last year unveiled plans to deliver pizzas using self-driving robots in Europe.
Patrick Doyle, Domino’s chief executive, said: “As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change.
“We pride ourselves on being technology leaders and are excited to help lead research into how self-driving vehicles may play a role in the future of pizza delivery.
“This is the first step in an ongoing process of testing that we plan to undertake with Ford.”
Ford will begin production of self-driving cars in 2021.
Sherif Marakby, Ford vice president, Autonomous and Electric Vehicles, said: “As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us in this important part of the development process.
“As a company focused on the customer experience, Domino’s shares our vision for a future enabled by smart vehicles in a smart environment that enhance people’s lives.”
The company is less concerned about the autonomous driving and is instead focusing on the “last 50 feet of the delivery experience”.
Russell Weiner, president of Domino’s US said: “For instance, how will customers react to coming outside to get their food?
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“We need to make sure the interface is clear and simple.
“We need to understand if a customer’s experience is different if the car is parked in the driveway versus next to the curb.
“All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible.”
Ford and Domino’s completed preliminary testing of the delivery process using the vehicle in self-driving mode at Mcity, a simulated urban environment on the University of Michigan’s campus.
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