Elite holiday market thrives as wealthy tourists make tracks for Scotland | UK | News

From a 10-day, £45,000 yacht charter or a £9,000 package for two to tour the North Coast 500 route in a supercar, left, the choices are vast.

As the global economy recovers, the luxury industry is also growing, with money no object to some.

VisitScotland chief executive Malcolm Roughead said: “This market is highly lucrative. Our most affluent and extravagant visitors are willing to pay top dollar on anything from the rarest vintage malt whisky, to a chance to play an extra round on one of the finest courses in the home of golf, to a charter flight to a remote, unspoiled surfers’ paradise.

“Luxury travel spending looks set to rise as the spending power of visitors from our key target markets of North America, Europe, Asia and Australia continues to increase.”

Luxury Scotland chief executive Jeremy Hawkings agrees 2017 will be a record year in the luxury sector.

He added: “Scotland has the best food in the world, beautiful historical buildings and friendly people.”

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