Hyundai is getting into the truck business.
Reuters is reporting that the South Korean auto company plans a pickup for the U.S. market.
Michael J. O’Brien, Hyundai’s U.S. vice president of corporate and product planning, told the news organization that the company has greenlighted development of a pickup truck similar to a show vehicle called the Santa Cruz, unveiled in 2015.
It should show up on the market by 2020. The company also plans to push the Kona SUV later this year.
In addition, Hyundai will roll out a new version of the Santa Fe Sport mid-sized SUV next year, followed by a 7-passenger crossover by early 2019 in the United Sates. A redesigned Tucson SUV is expected in 2020.
Hyundai’s Montgomery plant manufactures the Santa Fe Sport.
The Washington Post writes the concept is aimed at “city dwellers needing a little extra cargo room and utility.” A few analysts believe the pickup is probably aimed at the same target market as Honda’s Ridgeline.
The Ridgeline, which is solely manufactured in Alabama, was named the 2017 North American Truck of the Year at the North American International Auto Show in Detroit.