Middlesbrough sausage-making experts Weschenfelder has celebrated a 25% increase in online sales this year and has set its sights on the German market.
Weschenfelder Direct sell sausage making equipment, casings and seasonings to over 15 different countries from its base at Riverside Park for individuals and businesses who want to make their own sausages.
Director Tim Weschenfelder said: “Countries we export to include France, Portugal and Spain with our latest target being king of the sausages, Germany. My grandfather Ludwig Weschenfelder emigrated from Bavaria to Middlesbrough in 1895 to work as a butcher’s apprentice and from there grew Weschenfelder. Hopefully we can now come full circle and start selling our products back there.”
The company’s growth and the focus on Germany have been boosted by a partnership with internet marketing company Forrest Digital, based at Fusion Hive in Stockton, where a team led by MD Iain Forrest built a professionally translated German site and launched a digital campaign incorporating data drawn from the German market.
Iain said: “Achieving success in the German sausage market is ambitious but very achievable as far as we’re concerned. When we were looking at site statistics we noticed already a large number of visitors were from Germany and it was something Tim was keen to develop.
“We use a professional translator so that the right colloquial language is used throughout, with none of the bad grammar or comical translation errors that come as part and parcel of automatic translation services.”
Tim said: “When we first started working together 12 years ago we were selling around 30% of our products online, this has now increased to 70%, which would never have been within our reach without Forrest Digital.”