Salt Lake Valley’s convention experts refocus after losing Outdoor Retailer trade shows

“The distinction of being the largest citywide convention is significant,” said Beck, noting that doTerra convention attendees booked 60,000 hotel rooms in Salt Lake County over the four days of meetings, contributing $29 million to the economy. “And you could smell the lavender everywhere,” he joked, referring to the fragrance associated with many doTerra products.

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