DTMR spokesperson said it would re-air its successful ‘let’s change the way we look at speed campaign’ from Sunday 10 September.
“The campaign is part of a long-term strategy to discourage and stigmatise speeding among Queensland road users and change attitudes,” a spokesperson said.
“The campaign focuses on increasing awareness of the risks associated with low level speeding (0-10km/h over the speed limit).
“Although around half of all serious speed-related crashes happen at just 10km/h or less above the speed limit, this is an extremely difficult area of behavioural change as most drivers engage in low level speeding, and very few experience any consequences of this behaviour.”
RACQ’s Head of Technical and Safety Policy Steve Spalding said RACQ supported any campaign which shone a light on the dangers of speeding.
“Speeding is not only illegal, it is extremely dangerous with deadly consequences,” Mr Spalding said.
“The school holidays are a high-risk time for fatalities. We’re imploring motorists drive to the conditions to ensure they get to their destination safely. It’s far better to arrive late than not to arrive at all.”
For more information, visit the campaign website.