Capri Global Capital (CGCL), which operates under the Capri Loans brand, has launched an integrated marketing campaign featuring actor Nayanthara. The campaign comprises a brand film built around the theme #DreamsGetWings and a separate film promoting the company’s gold loan business under #TryCapriGoldLoans.
The brand film positions Capri Loans as a financial partner supporting the aspirations of customers across segments, including farmers, entrepreneurs, artisans and working professionals. The gold loan film, meanwhile, encourages customers to view gold as a financial asset, highlighting the company’s lending process centred on quick access to funds.
According to the company, the campaign will run across television, print, digital and social media platforms, supported by on-ground activations featuring Nayanthara.
Capri Loans said the campaign is intended to strengthen its presence across southern India, deepen customer engagement and build awareness of its lending products, particularly gold loans.