“This Akshaya Tritiya, while the world is struggling to find direction, gold not only provides the feeling of safety but also quiet optimism. Higher prices further strengthen the belief of Indians in Gold since this was the reason for them to save in Gold over a period of time that helps them fulfil their life milestones,” says Keyur Shah, CEO, Muthoot Exim.

Ramesh Kalyanaraman, executive director, Kalyan Jewellers, says, “We continue to observe strong and sustained interest in gold and diamond jewellery, with demand patterns gradually evolving to reflect customers’ diverse preferences and lifestyles. While traditional, occasion-led gold purchases remain robust, we have also expanded our inventory to include designs in lower metal weight (grammage) and alternative carat options such as 18K gold. These additions are intended to offer more flexibility across price points, catering to customers seeking affordability without compromising on design or craftsmanship.”