Annexa has implemented Oracle NetSuite OneWorld for ROLLER Software, replacing multiple Xero systems used across the venue management company’s international operations.
Founded in Melbourne, ROLLER provides software for attractions and leisure venues including water parks, zoos and cultural institutions. It supports more than 3,000 venues in over 30 countries, and as the business grew, its existing finance set-up became harder to manage.
As ROLLER expanded across Australia, the US, the UK and other markets, finance operations were spread across several Xero instances. Consolidation and revenue recognition relied on spreadsheets and manual work, adding pressure at month end and limiting the team’s time for analysis.
Annexa was selected to lead the move to NetSuite OneWorld, which is designed for multi-entity and international operations. The project covered implementation, system development, integrations, support, enterprise architecture, change management and training.
The work was completed over six months, and the new system went live on schedule. Annexa joined the selection process late but won the project after demonstrating its understanding of ROLLER’s billing and payments model.
Pragati Sharma, Director of Finance Operations at ROLLER Software, described how the relationship began. “From the get-go, we felt very comfortable working with Annexa. It quickly became clear that their product knowledge and practical understanding of NetSuite were strong, and they were able to grasp our business model straight away,” Sharma said.
“They weren’t just providing an implementation service; they acted as true consultants, offering insights based on their experience with other businesses. Every person I’ve interacted with on the Annexa team has been absolutely incredible, and it’s a partnership we value greatly as we continue to grow,” she said.
Finance changes
One of the clearest effects has been on revenue recognition. According to the companies, a process that previously took two to three days each month and involved at least three people is now largely automated.
“Revenue recognition now takes the team only about 15 minutes each month. When we were using Xero, it took two to three days and required at least three people to complete,” Sharma said.
The NetSuite deployment also connected several finance systems used by ROLLER. Integrations with Chargebee, Adyen and ProSpend were delivered through the Celigo platform, replacing manual data transfers between separate tools.
That change has given the finance team a single system for billing, payments and expenses, reducing reconciliation across disconnected software. It has also improved access to entity-level data across the group.
Sharma said the shift had improved confidence in reporting. “We wanted everything in one system so everyone had visibility of the data and could see how the different entities were performing without having to jump between tools.
“Moving to NetSuite has significantly increased confidence internally and with the board. The numbers we’re producing now are accurate, and we’re receiving them earlier,” she said.
Growth pressure
For software companies expanding internationally, finance systems often become a constraint before customer-facing products do. A set-up that works for a smaller domestic operation can become difficult to govern once multiple entities, currencies and reporting requirements are added.
In ROLLER’s case, the need for a more centralised finance platform came as it continued to grow its customer base in the attractions and leisure sector. The company has been listed in the AFR Fast 100 for two consecutive years and has also received Great Place To Work Certification.
Matthew Owens, Director at Annexa, said the previous system would have been difficult to sustain as the business expanded. “ROLLER came to us knowing they had significant growth ahead and that Xero wouldn’t support them at that scale,” Owens said.
“They’ve built a really strong foundation in NetSuite and are now in a position to keep building efficiencies as they grow, which is exactly where you want to be,” he said.
Owens said the project also reflected preparation by ROLLER’s finance team as the business grew. “What ROLLER has done here is put a platform in place that allows them to scale without the same increase in manual effort, processes or people. That’s one of the advantages of cloud ERP: it gives you more structured processes without needing to add more headcount,” he said.
After the system went live, the focus shifted from stabilisation to further process changes, particularly around bank reconciliation, expense management and other finance workflows. Owens said the implementation benefited from a clear view of the business from the outset. “ROLLER came to us with a strong understanding of their business, the challenges they were facing and where they wanted to go, and we were able to bring the NetSuite ecosystem expertise to shape the right solution,” he said.
“That made it much easier for us to deliver a smooth rollout,” Owens said.