NBA’s Adam Silver Reveals Fresh Intel on Michael Jordan Joining NBC

NBA’s Adam Silver Reveals Fresh Intel on Michael Jordan Joining NBC originally appeared on Athlon Sports.

In an appearance on The Dan Patrick Show, NBA Commissioner Adam Silver discussed Michael Jordan’s unexpected return to the spotlight through a new role with NBC’s NBA coverage. Silver admitted he didn’t know in advance about the plan but shared that NBC is still refining Jordan’s exact responsibilities.

“I spoke to Michael about it,” said Silver.“He’s excited about it. I think for him it means he’s got to stay current with the game.” Staying closely connected to the modern game is something he already does, given his involvement through the Jordan Brand and his minority ownership stake in the Charlotte Hornets.

“He’s so passionate about it,” stated Silver. “I mean we talk about it all the time, he wants the game to be played the right way.” Silver emphasized that Jordan watches a lot of basketball and still deeply loves the sport. “He knows it’s what defines him still,” Silver said.

He believes fans will enjoy hearing Jordan’s insights on today’s NBA. Silver also praised NBC’s legacy of storytelling, referencing its ability to craft compelling narratives around players and teams. He sees Jordan’s participation as a way to enhance those stories and deepen fans’ connection to the game.

Overall, Silver framed Jordan’s return not just as a nostalgic move, but as a meaningful opportunity for the league to blend expert analysis, history, and storytelling. An ability to highlight how NBC and Jordan together could elevate NBA coverage for a new generation of viewers.

Jordan has largely avoided the spotlight, often drawing criticism for his limited and controlled public appearances. This new role could signal a more open, reflective chapter.

This story was originally reported by Athlon Sports on Jun 14, 2025, where it first appeared.

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