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Silver jewellery demand is seeing a strong rise as more consumers shift away from expensive gold. Kishor Runwal, MD of Anmol Jewellers, explained that high gold prices are pushing the middle class towards silver.

“Gold has become a matter for the rich. The common man is now going for silver,” he said. This shift is also reflected in the price trends—while gold rose just 1% in June, silver jumped 9%.

Runwal expects silver prices to rise further, possibly touching $38 per ounce soon.

Backing this demand, silver imports remain robust. India has already imported around 2,090 tonne in the first five months of 2025, compared to 7,600 tonne in the whole of last year. With the festive and wedding seasons ahead, Runwal believes demand will pick up even more.

Also Read: MCX launches monthly silver Options, sees broad-based growth across bullion

He also stated that silver is expanding its footprint, with many large corporate opening standalone silver stores across the country, and predicts a “revolution in the silver industry” in the coming years.

For the entire interview, watch the accompanying video

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