While it may sound like a bad SNL sketch come to life, the news is true — the Trump Organization (revealed via Trump’s son, Eric) has announced that they’ve licensed the presidential family name for smartphones and cellular services, calling it “Trump Mobile.“
Chip Somodevilla / Getty Images
I am personally no expert, but this kinda feels like the Wario to Ryan Reynolds’s Mint Mobile, y’know?
Here’s what we know so far: The cellular service currently appears to have only one plan, titled “The 47 Plan” in reference to Trump’s second term making him the 47th president. It’s priced at — you guessed it — $47.45. The 45, I’m assuming, is in reference to his first term. For claiming to hate Taylor Swift, Trump’s organization surely seems to be taking Easter egg notes from her, don’t you think? Nonetheless, here’s everything the plan claims to offer:
Additionally, they’re releasing a “T1 Phone” later this summer, which is described as a “sleek, gold smartphone engineered for performance,” and — seemingly — comes adorned with not only a massive T1 on the back, but also, of course, an American flag (because why wouldn’t it!). The organization has specified, however, that the $499 phone was not designed or made by Trump Mobile, but by another company entirely.
If the gold is a bit too flashy for you, no worries! They’ve unveiled a second, more subtle option (if, of course, yet another American flag and a massive “Trump” etching in the back is what you consider to be low-key).
Trump Mobile / Via x.com
While the press release states that the phone is “proudly designed and built in the United States,” in an interview this morning, Eric said that “eventually, all the phones can be built in the United States of America,” continuing on about how “we have to bring manufacturing back” to the country. I’m no expert, but to me…that kinda sounds like…they’re currently not being made in the US, no?
Some important context here: All of this comes less than a month after President Trump himself demanded that Apple and Samsung make major shifts to manufacture and build their smartphones in the United States, threatening to put “at least” a 25% tariff on their products if they didn’t comply. And now, it seems the Trump family is entering the market themselves.
Needless to say, the internet has had a lot to say about all of this:
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And, of course, California Governor Gavin Newsom had to log on to the platform formally known as Twitter to comment on his favorite op’s newest venture:
Well, I didn’t have this on my 2025 bingo card, but it sure as heck feels more than a bit dystopian to me! Tell us what you think in the comments below.
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