Bill Heisler looks forward to retirement from Devils Lake Cars

DEVILS LAKE – Devils Lake Cars would like to thank Sales Coach Bill Heisler for 15 amazing years of hard work, and dedication to helping people find their next nicer, newer car at Lake Chevrolet Buick GMC.

Bill’s hard work and determination in the midst of challenging obstacles like inventory shortages and a global pandemic helped him earn the first ever “Coach’s Choice Coach of the Year” in 2020.

When Bill started working in the car business as a salesperson at New Rockford Chevrolet in 1999, there was not much technology in vehicles and buying a vehicle on the internet was something that salespeople only joked about. Most of the sales were a result of people coming on to the lot or because they knew your name and they’d pick up the phone to call. For Bill, that part really hasn’t changed- many of his customers are still the same or from the same family! Over his years in the business, Bill has seen the industry transform from pen and paper to fully digital.

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