Allsop has more than 23 years’ experience in marketing within financial services, including several roles at senior management level at brands including OneSavings Bank.

Wrexham-based bank Chetwood is soon to launch a new specialist buy-to-let mortgage lender, ModaMortgages, which will operate exclusively through intermediaries. Allsopp will oversee marketing strategies for each of the Chetwood brands, including ModaMortgages.

In September 2023, Chetwood announced Ian Lonergan, founder of Precise Mortgages, as its new group chair.

Meanwhile, Darrell Walker, who previously worked at OSB, Prestige Finance and Interbay Commercial, was named as ModaMortgages’ head of mortgage sales and distribution.

Allsop says: “I’m delighted to officially join Chetwood Financial. It’s a really exciting time for the company – with several consumer-facing products already established, and the new ModaMortgages proposition launching soon, there is a huge amount happening, and the future looks very bright. I am looking forward to applying my financial services marketing experience, particularly in the mortgage space, to help grow the Chetwood name and reach more and more customers.”

Chetwood founder and chief executive Andy Mielczarek says: “It is great to welcome Roselle to the Chetwood team. Her experience across many renowned financial services brands will be a great asset to us, and her knowledge of how to build successful brands will undoubtedly help as we roll out the ModaMortgages propositions. We have a big year ahead and Roselle will play a key role in helping us execute our bold plans for the future.”