First home buyers, refinancers or investors.
Bendigo Bank is positioning the bank as the trusted and approachable choice for first home buyers, refinancers or investors in a campaign via Dig.
Dig chief creative officer David Joubert said the campaign was a natural next step for the brand.
“There was a real opportunity to build on the strength of the Bigger for You platform, while bringing a fresh spin that reflects how people are feeling about home loans right now,” said Joubert.
The campaign builds on the “Bigger for You” brand platform created by Dig in 2024.
It includes 30-second and 3 x 15-second TVCs, alongside out-of-home and radio executions.
The campaign launches nationally in early April.
Bendigo Bank chief marketing officer Sarah Bateson said the work strikes the right balance between rational product benefits and human connection.
“With the current cost of living we know so many Australians feel stuck or anxious about their financial future and this campaign uses a simple yet engaging idea that clearly conveys both the practical drivers of our home loan offer and the human values that define Bendigo Bank,” said Bateson.
“It shows that you can be a bigger bank and still make the experience feel genuinely personal.”
CREDITS:
Bendigo Bank
Sarah Bateson, General Manager, Marketing | Consumer Banking
Janet Thompson, Head of Brand, Media, and Content
Sasha Rosman, Senior Manager, Brand Strategy and Content
Sagar Sheth, Senior Marketing Manager
Kate Sokulski, Senior Marketing Manager
Fiona Benjamin, Marketing Manager
Chelsea Downing, Customer & Market Insights Manager
Dig
Paul Rhodes, Chief Executive Officer
David Joubert, Chief Creative Officer
Peter Cerny, Chief Strategy Officer
Lisa Ramsey, Managing Director
Anneka Hosken, Account Director
Glenn Symmons, Copywriter
Kai Faulkner, Art Director
Jo Alach, Senior Producer
Production Company – Truce Production Co. [Text Wrapping Break]Jeff Johnson, Director
Michael Ciccone, Executive Producer
Carla McConnell, Producer
Rachael Morrow, On Set Producer
Jess Chapman, Production Manager
Cam Mellor, 1st AD
Emerson Hoskin, Director of Photography
Joel Soh, Steadicam Operator
Frank Wood, Gaffer
Anthony Jarvis, Production Designer
Emily Stacey, HMUA
Benny Capp, Stills Photographer
Raechel Harding, Editor
Marcus Friedlander, Grade
Naomi Anderlini, Online
Echo Darling, Sound Design[Text Wrapping Break]
Media – Nunn media