With recent research from the Federal Highway Administration revealing that more and more of us are spending longer and longer in our cars, Dolby seems to be on a mission to make the estimated three trillion miles a year Americans collectively spend on the road more enjoyable. The audio brand has already introduced its Dolby Atmos surround sound system to a range of different cars from brands including Mercedes, Cadillac, Lucid and Lotus (see the links at the end of this article), and now it’s adding another big name to its Dolby Atmos car ‘fleet’: Audi.

No less than four different models from Audi’s current car range are going to start being delivered with Dolby Atmos support built in from July 2025: The Q7s, Q8s, A8s and e-tron GTs. To make Dolby Atmos work in these ranges, Audi has had to introduce two significant innovations to their already impressive sound systems.

First, the cars’ integrated Bang & Olufsen Premium 3D Sound Systems have been specially adapted to handle Dolby’s premium surround sound format. Second, Audi has provided access to multiple sources of Dolby Atmos audio content, including Amazon Music, Audible and Tidal, via apps integrated into the cars’ multimedia interface and available via the Audi Application Store. Tracks can be selected for playback via this system by either the driver or front passenger.

If you’re not familiar with the benefits of Dolby Atmos sound, it’s a so-called ‘object based’ sound system designed to create a three-dimensional sound stage that wraps right around the listener, including over their head. Sound effects and musical layers and elements are then placed within and steered around this three-dimensional space, rather than sounds just appearing to come from the position of the speakers as happens with traditional speaker systems. Or to put it in Dolby’s own terms: “Dolby Atmos allows artists to fully realize their creative vision, bringing the listener inside the music. Dolby Atmos creates a deeper connection between artists and their fans, transcending ordinary listening experiences by immersing listeners in their favourite songs and revealing every detail with unparalleled clarity and depth.”

Artists really seem to be embracing the Dolby Atmos format now, too. In fact, no less than 93% of Billboard’s 2024 Top 100 Artists released music mastered for the Dolby Atmos format, and both new Dolby Atmos releases and old track remasters have continued to become available across all the Atmos-enabled sound streaming networks throughout 2025 to date.

Dolby Atmos at Audi will apparently be available in all Audi connect markets, which includes most European countries, the U.S. and Canada.

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