A new study of 2,000 adults has revealed that being “good with money” is now seen as more attractive than being outgoing, family-oriented, or even ambitious.
In fact, 30% of respondents said that financial savviness was one of the most attractive traits in a partner.
This preference was particularly strong among millennials, with 35% naming money management as a key attraction, and more than half (56%) admitting they were likely to end a relationship due to poor money management.
Joshua Raymond, UK managing director at investment app XTB, which commissioned the research, said: “Attitudes towards money have shifted, with financial responsibility increasingly seen as a sign of maturity rather than being something dull or restrictive.
“As the cost of living continues to shape everyday decisions, it’s not surprising younger people are finding financial responsibility a more significant trait.
“For many, being good with money signals reliability and forward-thinking, which are qualities people want in a lasting relationship.”
How important is financial savviness in a relationship?
The research found that 78% of adults view financial competence as attractive in a partner, with traits such as trustworthiness (60%), humour (53%), and kindness (42%) still ranking highly.
On average, people reported that they begin valuing financial responsibility in partners around age 26, with 51% saying it’s a bigger focus than it was a decade ago.
When it comes to spending styles, only 12% would prefer a partner who splashes out, while 56% favour someone who prioritises saving and security.
The top reasons for wanting a financially savvy partner included the belief that it demonstrates responsibility (67%), reduces money-related stress (56%), and offers a sense of future security (50%).
Openness about finances appears to be growing, especially among younger generations.
The study found that 59% of people talk openly about money early in relationships, with Gen Z and millennials the most transparent of all age groups.
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Mr Raymond said: “Openness around money is also becoming more common, suggesting couples are recognising its role in building trust early on.
“It’s interesting how financial behaviours – from saving to investing – are increasingly seen as everyday habits and as indicators of long-term compatibility.”
The research also revealed that 14% of people find it appealing if a partner invests in stocks and shares.
Do you agree that financial savviness is a more attractive quality than being good-looking? Let us know in the poll and comments.