My alarm goes off at…

…5.50am. I love to get up before everyone else, when the house is quiet and before the hustle and bustle of the morning kicks in.

I wanted to work in the finance industry because…

…I’ve always really enjoyed the fast pace, which I think stems from my first role in financial services, during the financial crisis (talk about a baptism of fire!).

It was then that I got the bug for the adrenaline that comes from needing to think fast and smart to keep pace with change.

Marketing should sit at the heart of a strategy, alongside the other functions

Within financial services, though, my heart is in mortgages and this has been reaffirmed having spent three years away. Our industry has to be one of the most supportive, friendly and fun there is, alongside a huge desire to be progressive and inclusive…. It’s fab.

Lastly, how lucky are we that the service we provide genuinely changes consumers’ lives? Whether it’s helping them to buy their first home or move to grow their family, or just saving them money on a monthly basis with a better deal, it’s humbling to know we have the power to make a difference.

Something that has surprised me about my job is…

…the culture at L&C is unreal! We have this value of ‘One L&C’, which is about the whole business, no matter the role, being united and working together. It runs through the DNA.

It’s critical we get the balance right between volume and adviser capacity to ensure all of the customers getting in touch are answered

I can honestly say I’ve never worked anywhere where the drive to make our business better is so evident and the team so aligned on making that happen.

A misconception about my role is…

…that marketing is just about ‘making things look good or sound nice’ (fellow marketers will share the heart-sinking feeling we get when we’ve been asked to make a Powerpoint presentation ‘pretty’).

It’s humbling to know we have the power to make a difference

Historically, marketing has been seen as one of the softer, supporting roles, which is brought in to execute initiatives or programmes of work. One of the big pull factors for me at L&C was the recognition that marketing should sit at the heart of a strategy, alongside the other functions.

My typical working day entails…

…the day always starts with a review of our performance from the previous day and how we’re managing our lead volumes through the business.

L&C generates a significant volume of enquiries every day, so it’s critical we get the balance right between volume and adviser capacity to ensure all of the customers getting in touch are answered.

Historically, marketing has been seen as one of the softer, supporting roles

One of my favourite things about my role is that there isn’t, in fact, a typical day. My remit spans marketing, partnerships and PR, which means that a typical day could include anything from reviewing our PR plans for the upcoming quarter and meeting with our digital agencies to get the latest insight and future trends, to reviewing new campaigns and meeting with our partners.

My favourite work memory is…

…so far at L&C my favourite work memory is the Winter Parties that were held in Newcastle and Bath in January.

We have this value of ‘One L&C’, which is about the whole business, no matter the role, being united and working together

It was my first week in the business and to get the chance to meet so many of our colleagues and get a feel for the culture was fantastic.

To unwind after work, I…

…adopt a healthy balance of running and drinking wine (but never at the same time).

This article featured in the May 2025 edition of Mortgage Strategy.

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