Kevin O’Leary Bets Millions on Rare Sports Cards, Calls Them a ‘Legitimate Alternative Asset Class’ That

Investor and television personality Kevin O’Leary bet millions of dollars on rare sports cards, arguing that select collectibles could serve as a long-term alternative investment alongside traditional assets.

O’Leary Bets Millions On Rare Sports Cards

On Saturday, O’Leary said on X that he is investing millions in rare sports cards because he considers them a “legitimate alternative asset class.”

“When you look at the historical performance of truly unique pieces, some have appreciated far beyond the S&P 500, gold, and crypto,” he said.

His strategy centers on building a concentrated collection of 10 to 20 “exceptional pieces” and holding them for the long term, rather than frequently trading the cards.

“For me, allocating 3 to 5% of a portfolio to an asset class like this makes a lot of sense,” O’Leary said.