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Silver Cross will this year be focusing on improving the customer journey online and understanding more about the shopping and purchasing decisions parents are making.

A key area Voyado will be focusing on is supporting the brand to build customer loyalty. Silver Cross will be utilising its history and brand positioning to develop a key sector of its website ‘The Edit’, where it delivers parenting advice.

As part of this new partnership, Voyado will help customers to search for relevant blogs and insight to ensure the website is engaging across every point in the parenting journey.

Karl Stone, Regional VP at Voyado, says: “This is a great new partnership for Voyado and we couldn’t be happier that brands, with such heritage and appeal, are partnering with us on the next stage of their growth.”

“Silver Cross is synonymous with quality and we’re looking forward to working with them as they cement their position as the brand that supports parents, and parents-to-be, on their own journey.”

“This new partnership, another in a line of recent wins for us, signifies that retailers are shifting their objectives and looking to work with the right partners to build truly meaningful engagement with customers and deliver what matters most. “

“We’ve seen a huge change in what drives customer loyalty over the last decade and we’re able to work closely with retailers, in any sector, to uncover what loyalty now looks like and how they can build it for their brand.”

Silver Cross is utilising Voyado’s product discovery engine, Voyado Elevate.

The product will deliver on-site search, navigation, merchandising and product recommendations across the Silver Cross site. Combining Elevate with Voyado’s Engage product will give Silver Cross the ability to build a 360 view of its customers and use the data to further personalise the customer journey on-site.

Danielle Nuttall, Digital Strategy and Campaigns Manager at Silver Cross, says: “After over a year of exploring many different marketing solutions, Voyado ticked all the boxes for us.”

“It was clear that the platform, and the team, would transform many aspects of our marketing and our customers experience.”

“Their multi-channel functionality, with both Engage and Elevate, allows for us to enhance and align our customer data with our website and acquisition channels, as well as providing us with a clearer view and understanding of our customers, all within on single platform.”

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