New data released last week by What Car? magazine has revealed just how big some of these discounts are, with as much as £8,379 off the list price of some of the most popular electric models.
Steve Huntingford, the editor of What Car?, said: “Electric vehicle sales grew last year, but this was due to tax rules favouring company and fleet drivers. By contrast, the extensive discounts that we’re now seeing target private buyers.”
“It will be interesting to see if these incentives can tempt more private buyers to go electric in 2024, particularly in light of the new ZEV mandate. With some brands offering up to a fifth off the price of an EV, the importance of shopping around has never been clearer.”
The discounts listed below are specifically available through the magazine’s New Car Deals service, which puts buyers in touch with dealers that can offer favourable rates. However, they can be taken as representative of the market as a whole.
In other words, if you’re thinking of buying any of these cars, don’t pay the full price, whatever you do, because dealers are keen to sell – and they may well be willing to let them go for much less.
