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  • Plan is in its early stages as tech giant races to find new sources of revenue  

Apple is reportedly venturing into the world of home robotics as the ‘next big thing’ after scrapping its decade-long plan to create an electric car. 

Engineers at the tech firm have been exploring the idea of a robot that would follow users around their home, Bloomberg reports. 

The plan is said to be in its early stages as Apple races to find new sources of revenue. 

It comes after it pulled its much-anticipated ‘Apple Car’ while its push to create mixed-reality goggles is expected to take years to become a significant profit driver.

According to Bloomberg, the iPhone manufacturer has also created an advanced table-top home device that uses robotics to move a display around. 

This is a breaking news story with updates to follow

Apple is reportedly venturing into the world of home robotics as the 'next big thing' after scrapping its decade-long plan to create an electric car

Apple is reportedly venturing into the world of home robotics as the ‘next big thing’ after scrapping its decade-long plan to create an electric car

The plan is said to be in its early stages as Apple races to find new sources of revenue. Pictured: John Giannandrea, senior vice president of Machine Learning and AI Strategy at Apple

The plan is said to be in its early stages as Apple races to find new sources of revenue. Pictured: John Giannandrea, senior vice president of Machine Learning and AI Strategy at Apple

Sources told the outlet that the robotic display is much further along than the mobile bot but that it has been added and removed from the company’s product road map in recent years. 

Prior to scrapping its EV project, Apple told its top executives the company’s future revolved around three areas: automotive, the home and mixed reality.

The firm has already released its first mixed-reality product, the Vision Pro headset.



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