[DigitalToday reporter Chi-gyu Hwang (황치규)] Crypto social platform Zora, which has close ties with Ethereum layer-2 network Base, is launching a new product on Solana, The Block reported on Monday.
According to The Block, Zora is introducing “attention markets” to allow users to predict and invest in trends and topics that will draw attention online.
According to Zora’s website, users can create markets based on specific topics, memes, ideas or moments and take long or short positions depending on the likelihood they will spread on social media. Users can add related links directly to a market. They can track profit and loss in real time and cash out at any time.
Zora built an early NFT marketplace and has continued experimenting to link crypto with the creator economy by developing “creator coins” that invest in social media posts and creator profiles.