The Ford Puma may not be sold in the U.S., but the small crossover is an incredibly popular choice among new vehicle shoppers in places like Europe and the UK, where it is available. This isn’t terribly surprising given the fact that the Puma is one of very few affordable new vehicle options on the market, coupled with its stellar driving dynamics, utility, and excellent fuel efficiency, making it a practical choice for many. However, those same factors don’t make the Ford Puma terribly appealing to commercial customers, it seems.
Rather, according to The Blue Oval’s year-end 2025 sales report, less than 10 percent of Ford Puma sales last year went to the commercial fleet side of the business, with more than 90 percent being scooped up by retail consumers. That’s one of the more slanted such percentages of any Ford model sold globally, but it’s also not terribly surprising. After all, most commercial customers in Europe gravitate toward Ford’s incredibly-popular vans.
Regardless, we doubt The Blue Oval is too concerned about such statistics, given how well the Ford Puma sells in general. In the UK, the Puma was that country’s best-selling passenger vehicle in 2023, 2024, and 2025, in fact, with no signs that it’ll concede that position anytime soon, either. It recorded 55,488 sales there in 2025, which was enough to keep it well ahead of the second best-selling model – the Kia Sportage – at 47,788 sales, followed by the Nissan Qashqai (41,141), Vauxhall Corsa (35,947), and Nissan Juke (24,773) rounding out the top five.
The Ford Puma was also the seventh best-selling SUV in Europe last year, racking up 141,423 sales. That placed the Puma behind only the Volkswagen T-Roc (196,246 units sold), Volkswagen Tiguan (180,683), Toyota Yaris Cross (174,567), Peugeot 2008 (160,104), Dacia Duster (157,004), and Citroen C3 (144,191) – as well as ahead of the Kia Sportage (139,428), Hyundai Tucson (136,359), and Nissan Qashqai (128,919) to round out the top 10.
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