
An activewear brand has acquired a building at Solihull’s Blythe Valley Park to act as its new headquarters in a deal arranged by commercial real estate firm CBRE.
The move supports AYBL’s continued expansion, with the 21,252 sq ft Juniper Building providing the business with a blank canvas to create its own grade A HQ.
The site provides direct access to the M42, and is located ten minutes from Solihull town centre, the NEC, Birmingham Airport and Birmingham International train station
Kristian Edgerton, co-founder and owner of AYBL, said: “Our new headquarters mark an exciting milestone for AYBL, and a real investment in our future. As we continue to grow, we were looking for a space that would not only support our growing team and expanding operations, but that reflects our brand culture and vision.
“Juniper at Blythe Valley Park will tick all these boxes, offering everything from excellent transport connectivity to access to exceptional talent, and we’re looking forward to entering into this new chapter.”
AYBL will sit alongside a portfolio of businesses at Blythe Valley Park including Siemens, Pinewood AI, Convergence, and West Midlandscbre-born fashion brand Lounge.
Michelle Mills, director in CBRE’s Office Advisory and Transaction Services Team, said: “It’s been a pleasure to support AYBL in finding its new office headquarters during such an exciting stage of growth for the business.
“We’re continuing to see strong, sustained demand for premium office space across the Midlands, and ambitious brands are increasingly choosing Solihull in particular as their base for growth.
“With exceptional connectivity and a dynamic business community, Blythe Valley Park offers the ideal space to help drive growth and support AYBL’s long-term ambitions.”

