Nearchos Joannides said: “Lettings management shouldn’t be an afterthought bolted on after mortgage completion. It should be part of how brokers think about client lifetime value from day one.”
Prop247 has pledged to close the gap that appears when broker relationships with buy-to-let (BTL) clients go quiet after completion.
The platform is aimed at helping brokers across the UK connect landlord clients with professional management services and stay involved in the property journey after completion, even if they did not handle the mortgage advice.
Nearchos Joannides (pictured), BDM at Prop247, said: “When a broker introduces their landlord client to Prop247 for lettings management, they’re not handing that client off.
“They’re embedding themselves in the client’s property journey for the long term, with an ongoing reason to stay in contact well beyond completion.
“It’s the introduction that counts. Whether the case came through them directly or the landlord simply arrived via their referral, that broker is recognised and connected to the client for the life of the arrangement.
Joannides added: “The warm introduction is the asset – not who processed the application.
“For brokers, that means recurring revenue attached to clients they may or may not have already done the hard work to acquire, with no additional advice liability and no change to their existing process.”
Prop247 provides landlords with full AML/KYC, EICR, EPC, gas safety checks and DocuSign onboarding, with GDPR compliant data handling behind every referral.
The company currently operates in London and Edinburgh and plans to roll out its service to other UK regions soon, supported by key partnerships.
Joannides said: “The broader point for the intermediary market is this: lettings management shouldn’t be an afterthought bolted on after mortgage completion.
“It should be part of how brokers think about client lifetime value from day one.”